Vudu is the future of retail-connected OTT.
“[Vudu’s Shoppable ads] are an attractive concept for advertisers, like consumer packaged-goods companies, that struggle to attribute their TV ads’ impact on sales.”
“Walmart aims to license video that targets its core middle- and low-income shoppers in rural and suburban communities, a demographic Walmart believes is underserved by current streaming services”
“By the end of 2018, Vudu’s AVOD service will be the first platform to provide Nielsen Digital Ad Ratings (DAR) across all platforms, a metric intended to be comparable to TV ratings.”
Vudu is an addressable premium VOD platform, comprised of both new releases (to rent or buy) as well as a growing library of 10,000+ Free-To-Watch titles with millions of viewers each month, delivered to the multitude of devices consumers are streaming to every day. By leveraging the power of Walmart’s first-party data, Vudu targets users based on their Walmart shopping history and reaches customers whether they’re watching on the web, in their living room, or on their mobile device. With an extensive brand safe premium content library, Walmart-targetable segments, innovative Walmart shoppable ads, and proprietary sales lift measurement, Vudu is making Retail-Connected TV a reality.